NOTHING TO DO WITH CAKE.
A contemporary take on nostaglia.
Shooting entirely on analogue film.
Noticing the playful, sugar-coated details.
Preserved with intention.
Observed through a cherry red lens.
Fruitcakes doesn’t interrupt. It lurks.
Lifting the curtain on moments you didn’t know you were giving away.
Like the lawn you unknowingly landscaped with your couture gown.
Or your best mate distorted in your makeup compact 🤍
“Romantic, relaxed, & a bit raunchy.”
— My mum’s take on my photography
LADY IN THE STREET
All those fun bits left out? Fruitcakes keeps in.
Everyone’s the main character.
Documentary honesty with editorial awareness.
Real and unforced, but beautifully composed.
If you see me on the floor, this is why
All the best shots are taken from the floor.
Five foot two? I got you!
“ROMANTIC REALISM
WITH TEETH.”
— Chat GPT
FRUITCAKES READS THE ROOM
Atmosphere is translated into something preservable, amplified by the chemical magic that is analogue film.
NIGHT
FOOLS
👅
Fcakes takes being silly very seriously.
But if you’re not silly (though I suspect you are)
Fcakes’ll capture the unique magic in you.
Fruitcake
Keepsakes
The cherry on top? A vintage photo album.
Photos framed in that unmistakable soft gold.
Housed in its OG marbled box.
Made to be passed around, sniffed & revisited.
And it looks bloody lovely on your coffee table.